VIDAZORB® CHEWABLE PROBIOTICS

{ CLIENT }
Little Calumet Holdings

{ CAMPAIGN GOALS }
TO MAKE VIDAZORB® THE PROBIOTIC BRAND OF CHOICE

Vidazorb® is the most convenient and delicious chewable probiotic available. That message has been streamlined to Vidazorb® Your Chewable Probiotic.

{ STRATEGY }
CREATE A BUZZ WHILE BUILDING SALES AND DISTRIBUTION

To use the power of Social Media and traditional marketing methods to bring this new brand to market

{ IMPLEMENTATION }
We created the entire branding campaign to launch the first probiotic supplement of its class. The branding was designed to reflect a modern, colorful, yet clean feel to communicate quality, efficacy and something new. Branding remains consistent throughout all marketing materials including: packaging, websites, collateral, trade show booth and promotional items. With expertise and connections with industry influencers, the agency also offered advisory services on how to launch a health and wellness product into three different channels: natural products, mass-market and healthcare practitioner.

While still a really hot category, probiotics has become somewhat cluttered and we decided that initially, a multi-media PR strategy would allow us to deliver the point of difference for Vidazorb®. This included mommy blogs and social media to reach our primary target audience: “on-the-go” busy moms and women. We are also using targeted events for sampling to health and environmentally conscious women and celebrities to create a buzz for the brand. Social media including Facebook and Twitter has been fully integrated into the campaign driving brand awareness, and announcing promotions, events and samplings

A multi-media national public relations campaign was initiated utilizing a compelling story from the mom of a young boy who suffered from debilitating eczema . His life was completely turned around taking Vidazorb® Belly Boost, formulated. Now other moms with similar success stories are part of the on-going campaign.

We have also utilized high profile celebrity and green living events  to create a buzz with influencers. An integrated marketing campaign is also driving awareness and sales, and social media is creating engagement with consumers and building brand loyalty.


A recent new website re-launch with a strong community and SEO search friendly components has significantly increased web traffic, Google searches and direct consumer sales.

{ RESULTS }
Major consumer and trade media has covered Vidazorb® including: EcoStiletto, Mothering, Cookie, local Fox News , GMA Health, Trialthete Magazine, MadeMan, Fit Bottom Girls and Iron Brandon to name a few.  An ‘In the Know’ program ran on CNN, CNBC, MSNBC, and Fox News. Online media includes Forbes.com, Treehugger and Yahoo! as well as parenting and health blogs. Trade media including Drug Store News, Holistic Primary Care, NutraIngredients-USA, Natural Products Marketplace, Functional Ingredients, Better Nutrition and Vitamin Retailer has covered Vidazorb®.

Online sales can be directly tracked to the PR and marketing initiatives.