SMILING GREEN MOM

{ CLIENT }
SMILING GREEN MOM
Natural, Green and Healthy Living Mom Blog

{ CAMPAIGN GOALS }
TO CREATE A ROBUST MEDIA PROPERTY
Make Smiling Green Mom the go-to blog for green parenting tips, ideas and advice

{ STRATEGY }
CREATE A BLOG SITE THAT ENGENDERED THE DYNAMIC AND ENGAGING PERSONALITY OF ‘SMILING GREEN MOM’
Smiling Green Mom had built a core group of followers on Twitter prior to launching her blog. Her witty and informational daily postings quickly built a loyal base of followers who were eagerly awaiting the launch.

{ IMPLEMENTATION }

We developed the look and feel of the Smiling Green Mom website and undertook a soft launch prior to the official EarthDay launch in October 2009.

We coined the positioning statement: “There are many shades of green. Be the best green you can be”




New content is developed on an ongoing basis including a section for Smiling Green Mom approved products, high profile guest contributors and a coupon section, with the intent of attracting a wider audience. Her devoted group of readers is very interactive and influential.

Utilizing SGM’s extensive Twitter following and connections with other mom bloggers, as well as traditional PR and social media tactics, we helped spread the word about the blog’s message of natural, green living to a wide consumer audience. We had Smiling Green Mom attended the Healthy Moms Editor’s Showcase in Spring 2010 to get her blog and brand in front of top tier media to garner even more exposure.

{ RESULTS } (Campaign in Progress)
Since the blog launch in October 2009, Smiling Green Mom has grown into a robust site, which has over 4,000 unique visitors per month and growing.

• Her Twitter following has grown to almost 5,000 followers
• In addition to her own blog, Smiling Green Mom contributes regularly on other “green” sites including the Mom Blog Network, The EcoDiva and Surviving Motherhood as well as Modern Hippie magazine, an online publication
• In April 2011 SGM was voted one of the top 25 Green Mom Blogs – a great achievement as some of the other top blogs have been in existence for 5-7 years.