Smiling Green Mom had built a core group of followers on Twitter prior to launching her blog. Her witty and informational daily postings quickly built a loyal base of followers who were eagerly awaiting the launch. We developed the look and feel of the Smiling Green Mom website and coined the positioning statement:
“There are many shades of green. Be the best green you can be™”
New content is developed on an ongoing basis including a section for Smiling Green Mom approved products, high profile guest contributors and a coupon section, with the intent of attracting a wider audience. Her devoted group of readers are very interactive and influencial.
Utilizing SGM’s extensive Twitter following and connections with other mom bloggers, as well as traditional PR and social media tactics, we helped spread the word about the blog’s message of natural, green living to a wide consumer audience.