From kitchen to global….. that’s the story of knowledgeable and engaging Love and Quiches founder Susan Axelrod. “Susan’s Sweet Talk”, her blog that we launched as part of the company’s integrated social media campaign gives voice to this dynamic dessert entrepreneur . To capitalize on Love and Quiches’ existing loyal customer base of both B2B and B2C clientele and to increase brand awareness, the multi-targeted social media campaign across numerous platforms is growing daily. From companies that were Love and Quiches early customers, to consumers that have visited their retail outlet store and frequent flyers who tasted their delicious desserts on one of the many airlines they service, a core group of brand advocates are spreading the word.