A multi-platform communications campaign launched January 2010 has resulted in a 40% increase in global sales. Social media, blogging and PR were used to build brand awareness for Kamut® Khorasan wheat, as well as positioning Kamut® International’s founder, Bob Quinn, as a “Farming Futurist.”
This fully integrated campaign has produced high profile media placements as well as generated a significant social media buzz. Kamut® enthusiasts—chefs, celebrities, foodies, moms, nutritionists, organic influencers, writers—post unique recipes, while food blogs and websites mention Kamut® wheat and Kamut® based products on a daily basis.
Watch GMA Health segment on Ancient Grains