ADinfinitum » The Buzz

SMILING GREEN MOM – BRANDING A MOMMY BLOGGER

hana — Wed, 21 Jul 2010 22:11:30 +0000

Smiling Green Mom had built a core group of followers on Twitter prior to launching her blog. Her witty and informational daily postings quickly built a loyal base of followers who were eagerly awaiting the launch. We developed the look and feel of the Smiling Green Mom website and coined the positioning statement:

“There are many shades of green. Be the best green you can be™”

New content is developed on an ongoing basis including a section for Smiling Green Mom approved products, high profile guest contributors and a coupon section, with the intent of attracting a wider audience. Her devoted group of readers are very interactive and influencial.

Utilizing SGM’s extensive Twitter following and connections with other mom bloggers, as well as traditional PR and social media tactics, we helped spread the word about the blog’s message of natural, green living to a wide consumer audience.

LOVE AND QUICHES SOCIAL MEDIA LAUNCH

hana — Fri, 02 Jul 2010 17:42:37 +0000

From kitchen to global….. that’s the story of knowledgeable and engaging Love and Quiches founder Susan Axelrod. “Susan’s Sweet Talk”, her blog that we launched as part of the company’s integrated social media campaign gives voice to this dynamic dessert entrepreneur . To capitalize on Love and Quiches’ existing loyal customer base of both B2B and B2C clientele and to increase brand awareness, the multi-targeted social media campaign across numerous platforms is growing daily. From companies that were Love and Quiches early customers, to consumers that have visited their retail outlet store and frequent flyers who tasted their delicious desserts on one of the many airlines they service, a core group of brand advocates are spreading the word.

DUKE AND THE DOCTOR – LIVE FROM THE STRIP

hana — Thu, 01 Jul 2010 15:55:58 +0000

We helped the award-winning husband and wife health talk radio team of Duke Liberatore and Dr.Jan McBarron celebrate Las Vegas style at the recent NPA show. “Dr.Jan” won the “Clinician of the Year” award and the dynamic pair kicked off a whirlwind of events starting with a live radio show, on-site interviews on the trade show floor, a winners cocktail party and the finale—a dinner, cabaret show and red carpet photo op. All three days were caught on video for social media distribution and PR coverage. Our congratulations to our favorite MD,ND. It was a blast!

KAMUT® – PROMOTING ORGANIC FARMING

hana — Fri, 12 Mar 2010 23:00:29 +0000

A two-day video shoot in Montana, in the middle of harvest time, resulted in enough footage for three different videos and various fun clips for YouTube. As part of an integrated communications campaign, these will be used to promote the KAMUT® Khorasan wheat brand, educate consumers about sustainable organic farming and engage influencers via social media outlets.

BRENDA WATSON – THE POOP CHRONICLES

hana — Fri, 12 Mar 2010 22:58:55 +0000

Digestive Care Expert, Brenda Watson, ND, CNC, is all about “The Poop”. As part of an overall branding campaign for Brenda, “The Poop Chronicles” was created to bring her passion alive. We tapped into her engaging personality and the public’s preoccupation with “poop” to deliver a humorous dialog on the inner workings of the digestive system.

VIDAZORB® CHEWABLE PROBIOTICS – A MOM’S STORY

hana — Fri, 12 Mar 2010 22:56:16 +0000

A compelling 30 second news piece featuring a mom and her 4-year old son was seen on CNBC, CNN, Headline News, Fox News, MSNBC, Weather Channel. After three harrowing years of dealing with her son’s worsening Eczema and food allergies, Vidazorb® “Belly Boost” chewable probiotics turned his (and their family’s) life around. Powerful testimonials are the perfect PR and social media tool. A huge spike in visitors to the company website followed the day the story was aired.