Celebrities love talking about their pets and Ark Naturals joined that conversation at the Emmy Gifting Lounge while introducing many of the attendees to the benefits of holistic pet wellness care and the benefits of the entire Ark Naturals line. We shared the entire experience, including pictures on the brand’s Facebook and Twitter pages and held a “Red Carpet Pet” contest on social media, which resulted in great fan interaction and dialogue.

For The DivaCup, an established brand looking to take things up a notch, we recommended getting celebrities involved in the dialog with their brand ambassadors.

At the recent Emmy Award Gifting lounge, The DivaCup founders Francine and Carinne Chambers had fun interacting with many celebrities who were already familiar with their brand and delighted to get their “Diva” gift bag. Images from the event were posted on The DivaCup Facebook, where an “Emmy Diva” contest was put in place, leading to great conversations and interactions with their fans.

Eco18 is a collective of creative writing individuals with a common goal—to live a healthier more natural lifestyle. A reflection of their diverse backgrounds, cultures and interests, the website explores green and sustainable in a practical, engaging and fun way. Created for easy navigation, the “18’ theme is a recurring element designed to add a unique dimension to the site while continually reinforcing the branding. Eco18 is a destination for “all shades of green”, a multi-media entity for sustainable living.

A media event at a NY chef’s private kitchen in a Tribeca loft provided attendees with a hands-on experience with KAMUT® Brand Khorasan wheat. The intimate setting afforded the opportunity for some really healthy eating, education on ancient grains and great schmoozing. Editors from magazines like Family Circle and Food & Wine to food bloggers such as Serious Eats and Feisty Foodie were serious KAMUT® converts by the end of the evening!

Sue Taggart, Chief Brand Strategist at ADinfinitum, appeared for the second time as a guest speaker at the recent Natural Products Consulting Sales Seminar. Sue talked about how brands can leverage social media to grow sales. Citing examples of the agency’s successes and tips to develop engagement with key influencers. The audience in San Francisco was given the opportunity to ask questions with the NY-based team via Twitter.

MARCH 2011 marked a very special occasion for Bob Quinn and the KAMUT® team. For their 25-year celebration at Expo West in Anaheim, CA, we created a contest and cake cutting that mirrored Bob Quinn’s trademark cowboy hat. Retailers, manufacturers, friends and family helped make this a memorable event. Hats off to KAMUT®

As part of the overall new brand campaign for Bethesda’s top sedation and cosmetic dental practice, ADinfinitum launched a three-month SEO initiative. Within the three-month timeframe, BSD rose to the  #1 position for specific Google search terms. This has resulted in measurable ROI. Nine out of ten new patient enquires are coming directly from online searches.