Blog Archive

Social Media tactics designed to get more value and more business from your investment.
Many companies are thinking twice about exhibiting at costly trade shows. But, if you have decided that…

10 BRANDS THAT MAY DISAPPEAR IN 2011
24/7 Wall St. has created a list of brands that may disappear in 2011, some of them iconic American institutions.
According to 24/7 Wall St.,…

Someone recently posted a blog asking the question:
“Does Anyone Want Normal Websites?”
It would seem that the market has changed significantly over the past two years. Hardly anyone is developing static…

In a recent interview with Tina Brown, Founder of The Daily Beast, Ms. Brown gives voice to the challenges facing PR agencies in this changing world of media consumption.

Well, ADinfinitum…

The surprise big box office opening weekend for the movie “Inception” illustrates the point that there is still room for a well executed, fresh and original idea.
Marketing, like movies,…

There is a shift in meaning for “luxury” as shopping habits change.  According to a recent USA Today article,  many affluent consumers are switching from designer fashion and expensive jewelery…

In a press release just issued by NASFT trendspotters at the Summer Fancy Food Show in New York listed their top five food trends.

The trendspotters are: Fran Carpenter,…

While walking the Fancy Food Show this weekend, a particular sign caught my eye:
The three specialty food categories with the greatest sales penetration are:

•  Refrigerated Sauces, Salsas, Dips
56.9%

• Teas
51.1%

• Shelf-stable pasta
40.2%

In my…

There is a huge shift in marketing strategies that is taking many brands well outside their comfort zone. With the explosion of social media, agencies and their clients are scrambling…

The top ten attributes used by consumers when evaluating the value of a brand, product or service are:

RANK
%
VALUE

1. Product works well/tastes good
81
Quality

2. Can use it fully without waste
69
Consumption

3. Just the…