Click

{ CLIENT }
CLICK Espresso Protein Drink

{ CAMPAIGN GOALS }
TO CREATE A BUZZ AND DEVELOP INFLUENCERS
We positioned CLICK as a delicious drink especially effective for fitness and weight management – and got CLICK’n

{ STRATEGY }
LAUNCH A TARGETED SOCIAL MEDIA CAMPAIGN WITH TOP INFLUENCERS AND BUILD CUSTOMER LOYALTY AND TESTIMONIALS
Engaged influencers through sampling, contests and online conversations to talk about
the CLICK ‘experience’ and developed a core group of online brand advocates

{ IMPLEMENTATION }
Created dynamic CLICK Espresso Protein Drink social media presence through Facebook Fan page, Twitter profile and blogs. Created an exciting and active viral buzz in targeted communities. Used this ‘CLICK Culture’ to increase brand recognition, credibility, prestige, consumer demand, and retail and online sales.

Through use of contests, polls and discussion groups, consumers became very active in brand dialogue. Comments on the CLICK fan page as well as tweets increased dramatically as people shared information with their friends and followers and added CLICK to their social networking outreach. Sampling was a key component of the campaign.

Key influencers in the fitness, celebrity, bariatric and health realms were targeted and became brand advocates for CLICK. Reviews on influential blog sites as well as the posting of video reviews were also part of building the buzz.

{ RESULTS }
The three month test results were:
• CLICK on Twitter increased by more than 1200%,
• Facebook fans of CLICK increased by 125%

As a result, CLICK received increased interest among distritutors, retailers, and individual consumers as well as a greater credibility with their board and investors.