{ CLIENT }
VIDAZORB® / ZORBEE®

{ CAMPAIGN GOALS }
TO DEVELOP THE ZORBEE® CHARACTER TO PROMOTE CHILDREN’S PROBIOTICS
As part of the Vidazorb® campaign for chewable probiotics, ZORBEE® is the kid-friendly character that was developed to promote Belly Boost™, the children’s formula.

{ STRATEGY }
TO USE ZORBEE® TO CONNECT WITH KIDS AND EDUCATE AND ENGAGE THEM IN FUN WAYS
Our strategy was to use Zorbee® to communicate the brand values of quality, efficacy and integrity in order to engender trust with moms and at the same time engage and entertain kids.

{ IMPLEMENTATION }
The dedicated Zorbee® website site was designed to be fun for kids – with games, puzzles, coloring books, video games, sound effects and fun facts on good bugs, bad bugs, poop, etc. It also has an educational element and gets kids involved with charities they can relate to, such as Schoolchildren for Children and The Long Horseride.

As part of the overall marketing campaign initiated for the Vidazorb® brand, moms are a key target audience and we are using mommy bloggers to create a buzz on various websites and blogsites. We also initiated a Twitter campaign. PR is being used to place stories in key media about the Belly Boost™ brand and it’s positive impact on a kids health.

PR hits re Belly Boost

{ RESULTS }
Outbound e-marketing to moms is garnering direct sales while the brand is rolling out retail distribution.