{ CAMPAIGN GOALS }
TO BRAND DIOSVEIN™ AS THE PREMIER CIRCULATORY INGREDIENT
We put a new, fresh spin on a European ingredient from sweet orange that had been around for thirty years.
{ STRATEGY }
TO CREATE A BEAUTY POSITIONING FOR DIOSVEIN™
While vascular issues can be a serious health concern, we knew that the vanity approach would appeal to brands that were producing dietary supplements for women. We “re-packaged” the ingredient by focusing on oranges and legs – naturally appealing and sexy.
{ IMPLEMENTATION }
We created a logo and positioning for the branded ingredient.
DiosVein: Vascular Health in a Different Vein
A new website and collateral/sales materials were also created.
To help educate manufacturers and consumers, a book was published and made available online.
A trade PR campaign was initiated followed by a TV news clip for women focused networks
{ RESULTS }
DiosVein™ is now available in many brands at retail and online
