BRENDA WATSON

{ CLIENT }
BRENDA WATSON
Digestive Health Expert

{ CAMPAIGN GOALS }
TO ENGAGE CONSUMERS WITH THE BRENDA WATSON BRAND
We positioned Brenda Watson as the expert of “poop”

{ STRATEGY }
USE BRENDA WATSON’S PERSONALITY AND EXPERTISE TO EDUCATE CONSUMERS
An engaging speaker and ‘people person,’ taking Brenda viral was the perfect vehicle for her to reach and touch a wider audience.

{ IMPLEMENTATION }
Charged with the “branding of Brenda Watson”, social media was an integral part of our overall strategy. A stylized photo shoot gave us dynamic new images of Brenda to work with, video filming for webisodes and the re-launch of her web/blog site created a new platform for launching a social media campaign.

The synergistic execution of Facebook, a blog and Twitter gave Brenda an opportunity to have online conversations directly with consumers interested in digestive health. Her expertise was perfectly show- cased in the “Ask Brenda” section of her blog and the newly created “Poop Chronicles” has become the most visited part of her site. “The Poop Chronicles” brings to life Brenda’s passion and the public’s preoccupation with “poop”. By tapping into her engaging personality, a humorous dialog has taken place on the inner workings of the digestive system.

Contests, surveys, quizzes and give-aways are a regular part of the campaign driving fans and followers. Consumers come to Brenda for advice, conversation, are driven to purchase her books and ultimately products.

{ RESULTS }

• Facebook fans have increased 200% and growing
• Twitter followers are now over 1166
• Online sales have increased

Brenda is accessible to her customer base and building a strong community of influencers.