BOBBY D’s Sauce

{ CLIENT }
BOBBY D’s Sauce

{ CAMPAIGN GOALS }
TO CREATE A BUZZ AND DEVELOP INFLUENCERS
We positioned BOBBY D’s as an authority on and resource in the areas of cooking, recipes, gardening and natural foods.

{ STRATEGY }
LAUNCH A TARGETED SOCIAL MEDIA CAMPAIGN WITH TOP INFLUENCERS AND BUILD CUSTOMER LOYALTY AND TESTIMONIALS
Engaged influencers through relevant conversation topics, ongoing interaction and giveaways and developed a core group of online brand advocates.

{ IMPLEMENTATION }
Created a dynamic BOBBY D’s social media presence with customized Facebook Fan page and Twitter profile. Used our network to gain a core group of influencers on the subject matter.

Through the use of giveaways, polls and discussion topics, consumers became very active in brand dialogue. Comments on the BOBBY D’s fan page as well as tweets increased dramatically as people shared information with their friends and followers and added BOBBY D’s to their social networking outreach. Giveaways were a key component of the campaign, not only to increase testimonials and interaction, but also to encourage consumers to try the brand and post their recipes.

After gaining consistent dialogue on the Facebook and Twitter pages, a push was made to dramatically increase the numbers in order to reach a broader base of foodies.  This solidified BOBBY D’s place among the top sauce brands on social media.

{ RESULTS }
The three month test results were:

• BOBBY D’s on Twitter increased by more than 330 followers

• Facebook fans of BOBBY D’s increased by 1000

• Many testimonials collected for use on collateral and the website

As a result, BOBBY D’s received increased interest among distributors, retailers, and individual consumers as well as gaining a greater visibility in the pasta sauce brand community.