BETHESDA SEDATION DENTISTRY

{ CLIENT }
BETHESADA SEDATION DENTISTRY
Specialist sedation dentistry serving the Bethesda/DC area

{ CAMPAIGN GOALS }
TO CREATE A NEW BRAND AND INCREASE NEW PATIENT ENQUIRIES
Integrate the new brand messaging and imagery in all aspects of the dental practice and consumer outreach.

{ STRATEGY }
LAUNCH A NEW WEBSITE AND INTEGRATED MARKETING CAMPAIGN
Leverage the caring and personal approach of this unique dental practice

{ IMPLEMENTATION }
Bethesda’s top sedation and cosmetic dental practice creates a stress-free experience for patients and needed their branding to reflect this. The new partners wanted to put their personal stamp on the brand while retaining a professional, caring and warm impression. The BSD logo was created together with the tagline… Sleep..Dream..Smile. The new branding has transformed the offices and website as well as collateral materials (press kit, stationary and business cards) and local advertising.


As the new branding was being developed, we looked at the current marketing initiatives and recommended a 3-month SEO campaign to bring the practice to the top ten of Google searches for “sedation dentists” and “sedation dentistry”. The new website was created to be search engine friendly with the inclusion of a blog, links and domains.
Social media platforms – Facebook and Twitter have been launched to further promote the personal connection patients have with Dr. Rob and Dr. Deb.

{ RESULTS }
The success of the SEO campaign has resulted in 9 out of 10 new patient enquiries coming directly via the website. Online traffic has also significantly increased together with overall practice revenues.