Bethesda’s top sedation and cosmetic dental practice creates a stress-free experience for patients and needed their branding to reflect this. The new partners wanted to put their personal stamp on the brand while retaining a professional, caring and warm impression. The BSD logo was created together with the tagline… Sleep..Dream..Smile.
The new branding is now transforming the offices, website as well as collateral materials. Online and offline promotional campaigns, social media, advertising and PR are being rolled out 1Q 2011.