WE SPEAK YOUR LANGUAGE:
DEMOGRAPHICALLY SPEAKING:
Our multi-generational team will put the spin on communication strategies to best influence your target audience. While research points to generational similarities, in reality, the subtle differences are where a brand can truly connect.
CULTURALLY SPEAKING:
Communication nuances can be lost across cultural divides. Our mutli-national, multi-regional team can navigate the cultural landscape to customize brand strategies that speak to universally held beliefs, preferences and experiences.
LITERALLY SPEAKING:
A common language is often a misnomer. The need for clear and direct communication is essential for success in today’s global marketplace. Our team is fluent in several languages including: English, Italian, Japanese, Spanish and Portuguese.
SUE TAGGART
{ Chief Brand Strategist }
Sue Taggart is the founder of ADinfinitum, the leading full service agency for the natural, and healthy lifestyle and wellness industry. In addition to being the driving force behind the company, she acts as its Chief Brand Strategist for a diverse roster of national and international clients. A traditional marketer by nature, Sue’s passion lies in the process of branding in all its forms. Firmly believing that a brand is a company’s most valuable asset, she approaches all campaigns with a direct and insightful vision that comes from decades of brand-building expertise and marketing savvy.
Sue possesses a rare combination of creative chutzpah, candid intelligence and a futurist’s ability to forecast the next big industry trend. She prides herself on being ahead of the curve and completely fearless when it comes to pushing the envelope—and this ‘carefully strategized’ daring helps differentiate the agency’s clients from the rest of the pack. Add to that her extensive experience with health & wellness, natural & organic products, sustainable and environmental programs, women’s issues, marketing, design and product launches, and you see why she is recognized as a national leader in brand development. She has launched many brands that have continued to grow in natural and mass channels for companies including: Enzymatic Therapy, Revival Soy, Wholly Wholesome, Capsugel/Pfizer, Adora, Rainbow Light, Earth Fruits, Pizzey’s Milling, Natreon, Medora Snacks, Nutracea, CamoCare, Bioiberica, Vidazorb and Topical Biomedics to name a few.
Sue was born in England and started her career in pharmacology which sparked her life-long love of healthcare products and services. But her creative calling was in advertising, PR and marketing, leading her to create a successful branding agency near London. Always in search of the next challenge, Sue moved to the U.S. to pursue her dream of running a New York City agency and launched ADinfinitum nearly two decades ago. After a personal health challenge threatened her ability to work with her usual full-throttle gusto, she was introduced to herbal and dietary supplements that together with lifestyle changes, literally saved her life. This caused her to refocus the mission of the agency towards promoting companies developing alternative heath options, and informing consumers on how to access a greater choice of treatment, preventative care and healthy and sustainable lifestyle options.
She has been published in leading trade journals such as Natural Products Insider, Whole Foods and NFM, and is a sought-after guest blogger and public speaker. She launched a sister agency Women’s Marketing Group to focus exclusively on communicating effectively with these primary purchasers.
