WE SPEAK YOUR LANGUAGE:
DEMOGRAPHICALLY SPEAKING:
Our multi-generational team will put the spin on communication strategies to best influence your target audience. While research points to generational similarities, in reality, the subtle differences are where a brand can truly connect.
CULTURALLY SPEAKING:
Communication nuances can be lost across cultural divides. Our mutli-national, multi-regional team can navigate the cultural landscape to customize brand strategies that speak to universally held beliefs, preferences and experiences.
LITERALLY SPEAKING:
A common language is often a misnomer. The need for clear and direct communication is essential for success in today’s global marketplace. Our team is fluent in several languages including: English, Italian, Japanese, Spanish and Portuguese.
SUE TAGGART
{ Chief Brand Strategist }
Sue Taggart is the founder of ADinfinitum, the leading full service agency for the natural, and healthy lifestyle and wellness industry. In addition to being the driving force behind the company, she acts as its Chief Brand Strategist for a diverse roster of national and international clients. A traditional marketer by nature, Sue’s passion lies in the process of branding in all its forms. Firmly believing that a brand is a company’s most valuable asset, she approaches all campaigns with a direct and insightful vision that comes from decades of brand-building expertise and marketing savvy.
Sue possesses a rare combination of creative chutzpah, candid intelligence and a futurist’s ability to forecast the next big industry trend. She prides herself on being ahead of the curve and completely fearless when it comes to pushing the envelope—and this ‘carefully strategized’ daring helps differentiate the agency’s clients from the rest of the pack. Add to that her extensive experience with health & wellness, natural & organic products, sustainable and environmental programs, women’s issues, marketing, design and product launches, and you see why she is recognized as a national leader in brand development. She has launched many brands that have continued to grow in natural and mass channels for companies including: Enzymatic Therapy, Revival Soy, Wholly Wholesome, Capsugel/Pfizer, Adora, Rainbow Light, Earth Fruits, Pizzey’s Milling, Natreon, Medora Snacks, Nutracea, CamoCare, Bioiberica, Vidazorb and Topical Biomedics to name a few.
Sue was born in England and started her career in pharmacology which sparked her life-long love of healthcare products and services. But her creative calling was in advertising, PR and marketing, leading her to create a successful branding agency near London. Always in search of the next challenge, Sue moved to the U.S. to pursue her dream of running a New York City agency and launched ADinfinitum nearly two decades ago. After a personal health challenge threatened her ability to work with her usual full-throttle gusto, she was introduced to herbal and dietary supplements that together with lifestyle changes, literally saved her life. This caused her to refocus the mission of the agency towards promoting companies developing alternative heath options, and informing consumers on how to access a greater choice of treatment, preventative care and healthy and sustainable lifestyle options.
She has been published in leading trade journals such as Natural Products Insider, Whole Foods and NFM, and is a sought-after guest blogger and public speaker. She launched a sister agency Women’s Marketing Group to focus exclusively on communicating effectively with these primary purchasers.
TEAM LEADERS
Melody Morrow |
Leesa Raab |
Lauren Verini |
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| New York born and bred, Melody’s long tenure at the agency is testament to her tenacity and enthusiasm for new ideas. A real people-person, Melody’s networking skills are legendary. She is always looking to move the agency and its clients onward and upward. | Having lived and worked on both coasts, Leesa is a true New Yorker. Heading up the PR & Social Media department, Leesa brings a wealth of experience in promoting national brands as well as small companies. Her expertise with the integration of dynamic social media campaigns and traditional PR initiatives has resulted in measurable successes for our clients. | Lauren’s experience working on both national and local consumer PR campaigns, for a diverse roster of clients has helped her to build a thorough knowledge and understanding of different markets and types of media. From planning strategic PR initiatives, writing creative press releases and securing coverage across print, broadcast, and digital media platforms, Lauren is able to effectively deliver results for our clients campaigns. | ||
Nick Livermore |
Sammi Richardson |
Hana Tsukamoto |
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| With a big-picture vision, Nick is able to fully utilize his PR training to communicate brand message points across all marketing and media channels. From concept visualization to final execution, Nick excels at integrating all facets of a marketing, promotional and sales campaign. | Social Media is Sammi’s passion. She brings a fresh perspective to our clients Facebook and Twitter campaigns, and her posts clearly demonstrate her creative approach. With her youthful enthusiasm, she creates engaging and interactive content that never fails to start a conversation and build a community of influencers. | Hana’s unique creative style is a combination of her innate talent and rich cultural heritage. Her ability to combine original concepts with a multi-dimensional approach brings “big-agency” thinking to all creative projects. A highly motivated problem solver, Hana can take a creative vision and make it real. |
